What changes when you stop believing you have to choose?
the mindset of curriculum-based offers
The Mindset of Curriculum-Based Offers is a masterclass designed to resolve the tension that keeps a lot of high-quality coaches and consultants stuck: the belief that adding curriculum to your business means compromising the work you're most proud of.
You're not resistant to curriculum because you're behind, you're resistant because you care about what you deliver, and somewhere along the way you started treating "scalable" and "excellent" like they couldn't coexist. This masterclass is where that belief gets examined, reframed, and replaced with something that actually serves your business.
This is a good fit if you're an established coach, consultant, or service provider who...
Has a methodology that gets results, and wonders if it could exist outside of your calendar
Keeps circling back to the idea of a course or scalable offer but can't quite commit to it
Wants to grow without just stacking more client hours on top of what you're already doing
Has started to feel the tension between the work you love and the capacity you actually have
Is ready to think about curriculum as a business asset, not a side project
And honestly? If you've ever said "my work is too nuanced to put in a course"... this one's specifically for you.
Is This Masterclass For You?
By the end of this masterclass, you'll have:
Identified the specific beliefs that have been keeping curriculum feeling like a compromise
Reframed those beliefs using a structured process grounded in what you actually want your business to do
Built concrete evidence for how curriculum serves your clients, your income, your capacity, and your long-term goals
A clear sense of where curriculum fits in your offer suite... and where it doesn't need to
What You'll Walk Away With...
Before this masterclass, most people are somewhere in this territory...
Believing high-proximity work and scalable offers are in competition with each other. Treating curriculum like a future project rather than a current asset. Feeling vaguely guilty about the courses that never got finished, without understanding why. Wondering whether a scalable offer would actually serve clients as well as their 1:1 work does....
The Shift That Happens Inside...
After it, the picture looks different.
Curriculum and high-touch work strengthen each other. Expertise that used to live only in your head starts becoming something your clients can access, revisit, and build on. Your calendar opens up for the work that genuinely requires your presence. And the decision about what to build next gets a lot clearer.
hi! I'm lauren dewey
I'm a Learning Specialist and Curriculum Developer with a Master's in Education, two Bachelor's degrees, and ICF Executive Coach certification. I've created and facilitated dozens of courses across 4 countries, 5 universities, and numerous entrepreneurial programs.
Here's why curriculum matters to me: For over a decade, I've been studying how adults actually learn, and watching the online education space prioritize enrollment over completion.
The entrepreneurs I work with refuse to contribute to that statistic. They want to build offers that people actually finish, create real transformation, and generate testimonials instead of refund requests.
Meet Your Instructor
Ready to Enroll?
Frequently Asked Questions
How is this different from other "course creation" programs?
Most course creation programs focus on marketing, tech platforms, and launch strategies. Each masterclass in the Resource Library focuses exclusively on curriculum development and learning design - the foundation that makes everything else work. Each masterclass solves a specific learning concern to meet you exact needs without charging four-figures.
back
Can I share this with my team or colleagues?
This purchase is for individual use only. If you'd like to train your team, please contact me at via the Contact Form for team licensing options. You may also request an in-person or virtual workshop through my Speaking and Facilitation page.
back
What if this doesn't work for my specific industry?
The framework is based on adult learning science, which applies across all industries. I include examples from health & fitness, to personal finance, to web design, to sales coaching, and more to show you how it adapts. If adults are learning, these principles apply.