What is a Slide Deck? Everything You Need to Know

Whether you know it or not, you probably already know what a slide deck is—you’ve just never heard it called a “slide deck.” 

But, as a business owner and educator (or business owner considering stepping into the role of “educator” to expand your offer suite), a slide deck is one of the most important tools tucked in your back pocket.

It’s the key to information delivery, amazing student experience, and delivering the transformation you promised when they signed up for your masterclass, program, or free workshop (among other things).

Slide Decks Explained: Your Visual Guide for Students

When you picture a presentation, what does it look like? More specifically, one in the online space. You’re probably imagining a little circle video in your bottom left or right corner while looking at a Canva or Google PDF of slides—those slides are their slide deck.

Technically, a slide deck is a “collection of slides organized together to form a cohesive presentation,” aka a presentation tool that allows you to share your ideas and key points with your audience.

It’s the visual guide that helps your students retain information, identify key aspects, and get results.

What to Include in Your Slide Deck

Ultimately, every slide deck is going to look different—it all depends on why you’re creating a slide deck and the information you need to include.

For example, your slide deck for a 45-minute masterclass will look different than your slide deck for a small section of your signature course. The same idea applies in you’re creating a free workshop or a live guest training in someone else’s membership.

But, if there was one thing that should remain the same across ALL slide decks, it’s this: don’t overcrowd your slides with text and design. 

If you want to know everything you need to do (or avoid) when creating your slide decks, here are some of my best tips for making slide decks look good.

When to Build Your Slide Deck

I’ll be the first to admit that building a slide deck is a nice break from building your curriculum, and it can be tempting to start with your slide decks because it’s the “fun” part, but it’s the complete opposite. 

You should ONLY build your slide deck after you’ve built out your curriculum—it doesn’t matter what type of offer you’re creating, your curriculum should come FIRST, slide deck second.

What’s Next? Creating Slide Decks That Provide Client Transformations

The best way to build a slide deck is to start by focusing on branding your course in alignment with your business brand! You should be using similar or the same fonts, colours, brand videos, and everything in between.

You can also double down on a particular aspect of your brand for a mini course or masterclass—and this can be done from a template OR from scratch.

Not sure how to get started? Book a call to nail your curriculum and course design and create a course your students are obsessed with.