As a therapist, you’ve likely thought about creating a course — especially if your client load is full (or you have a waitlist). But you’re stuck on one thing: a course doesn’t replace therapy, so what’s the purpose?  And, as with any business, a course serves a specific space in your offer suite. It can […]

You’ve been thinking about it for months (maybe even years), but it’s finally time: you’re launching a course for your online coaching business!  You’ve seen other coaches do it, you know you have the expertise, the problem is… you don’t know where to start. The good news is that coaches (like you) are perfectly positioned […]

One of the biggest myths about courses is that they’re the key to “passive income.” Why? Because “passive income” in itself is a myth — it’s not real. Even the most passive income needs occasional check-ins and upkeep. At least, it does if you want people to continue investing in your offers. Before You Create […]

You’re recording your course content, staring at a slide that looks more like a copy/pasted a section out of a textbook than a “visual aid” for your students. There are paragraphs of text crammed into every corner, bullet points that go on (and on, and on) forever, and you find yourself literally reading word-for-word from […]

Whether you know it or not, you probably already know what a slide deck is—you’ve just never heard it called a “slide deck.”  But, as a business owner and educator (or business owner considering stepping into the role of “educator” to expand your offer suite), a slide deck is one of the most important tools […]

One of the most common mistakes I see educators make in the online space is spending too much time on making slide decks look good and not enough time on making sure they’re helpful and engaging to their students. And while your deck should be on-brand and visually appealing, “looking good” is just as much […]

Whether you’re building an online course because you had an idea that deserved to make it out of your Notes app or because you’ve booked out your calendar, there are a few things you need to know. For one, your students don’t need to know everything you know (however tempting it may be to share)—and […]

Contrary to popular belief, service providers can create and sell a successful course, too — you don’t have to be a coach. Still, you might be thinking, “Why would I spend time creating a course when I can work with a client 1:1 and make more?” To answer your question, first consider how many clients […]

Let’s face it: an online course takes time to create, and most entrepreneurs fear they don’t have the time to dedicate to it (at least, not enough to make it into what they want to). Mostly, they don’t know how much time they need to dedicate to it — or they get overly ambitious, say […]

Did you know the average online course completion rate is 5-15%? It’s true, so if your students aren’t making it to your last module, you’re not alone. Still, just because the average completion rate is low doesn’t mean yours should be. This study considered traditional, academic courses through public and private education avenues — not […]